This website was not conceived to be a portfolio, but rather a blueprint — a reflection of who I am as a creative and how I navigate creativity. The work shared here emphasizes process and impact over outcome. Across my 20+ years of experience, I have shaped a creative approach that is distinctly my own — rooted in a deep belief in the power of the human mind, one that feels, questions, and rebuilds with purpose.
Where I come from shaped my resilience, and where I am now is shaping my perspective on growth. From Beirut to Berlin, the journey has been tough yet rewarding. I’ve built my story in environments that were often hostile and demanding. No place is perfect, but shaping my mindset to see opportunity in the discomfort has kept propelling me forward.
Over the years, I’ve learned the value of being both playful and purposeful — shaping words, ideas, and forms into solutions that create real impact can happen while we’re still work in progress. My approach is direct and intentional; it’s not for everyone, and that’s okay. What matters most is alignment — shared values, mutual respect, and a commitment to creating something meaningful together.
Creativity, as beautiful as it may seem, is often a painful state. I see it as our most valuable asset. To be human is to have the capacity to access our creativity and use it to serve a purpose.
This space isn’t entirely about me — it’s about creating common ground where visions become tangible solutions. Business is taken seriously here. I see every work opportunity as a space where talent is valued, feedback sharpens ideas, and work comes alive with purpose.