As an opening thought: creativity takes time, effort, and heart. No work is ever final — only complete enough to meet the world.

I’ve collaborated with global corporations and ambitious startups, ensuring every outcome aligns values, creativity, and impact. Putting heart into my work has allowed me to transform ideas into tangible results. The slides below showcase four main categories of clients — authentic, purpose-driven solutions crafted with soul.

1 - A Brand (Re)birth: Redefining identity with fluidity and purpose shows that evolution isn’t a risk, but a necessity for forward-thinking strategy.

2 - Transformative Storytelling: Helping brands rediscover their capacity to put simple and clear design out there ensures their narratives endure — creating genuine engagement between the work and the viewer.

3 - Purpose-Driven Solutions: Working with multinationals can make delivering straightforward creative work a challenge. Yet, within the structure, there’s always room to introduce fresh perspectives — and when it works, the results are deeply fulfilling.

4 - The Entrepreneur’s Dream: Translating a single vision into a living brand is an act of empowerment — guiding a dream toward its true north.

Follow the arrow below for featured projects.

  • 1: Reshaping an international brand is always challenging.

    Project: I had the opportunity to collaborate with Technica International on revitalizing a brand identity that had stood for over 15 years.

    Impact: Reshaping the company’s brand story was both a challenge and a discovery — as the rebranding evolved, a cohesive and fluid identity began to emerge, one that empowered the company to create materials aligned with its core values, both internally and externally. Trust is what gives any complex process the freedom to unfold. When trust is built, creativity gains wings — allowing a brand to go further than anyone could anticipate. In the end, how a company tells its story shapes not just how it’s seen, but how its people and customers connect with it.

  • 2: The multinational organization mobilizing local communities.

    Project: Motherhood comes with its own set of challenges — especially in the early stages. Creating social media content that informs and supports mothers and caregivers may seem simple, but capturing and holding attention in today’s fast-scrolling world is a story of its own.

    Impact: A series of nine animations — created for UNICEF’s Nutrition Department — follows the growth journey of twins, guiding parents through key do’s and don’ts at every stage. Crafting the storytelling behind these animations was both challenging and rewarding, resulting in a fun, relatable, and engaging educational experience that reached hundreds of thousands of viewers and became a trusted source of guidance and reassurance for mothers everywhere.

  • 3: The Non-Governmental Organization working on the ground.

    Project: Develop a clear communication campaign to highlight USAID’s support to DAWERR - a local NGO operating across Lebanon - focusing on recycling initiatives by local heroes whose personal stories embody resilience and community strength.

    Impact: We created honest and relatable content that stayed true to the brand’s values — showcasing real collaboration and the beauty of local craftsmanship. The campaign celebrated the people behind the work, helping communities feel rooted, recognized, and celebrated in their efforts.

  • 4: Translating the Entrepreneur's Dream into a tangible entity.

    Project: The founders of Beryti wanted a brand that is inspired by their dream to create — and grow — despite all challenges. Cindy & Pam, two inspiring Lebanese women shared a dream — to open a small bar in the heart of Barcelona that serves as a cultural stop, inviting everyone to discover the taste and spirit of Lebanon through one curated menu. A place to pause before embarking on a journey there.

    Impact: Together, we crafted a brand that aligned both visually and emotionally with the founders’ vision — two dots, two Bs, and one story woven between two cities. From a single word evoking “homeland,” Beryti – Barcelona evolved into a vibrant community — a living bridge between what it represents and how it continues to grow within its local environment expanding beyond the place.

  • Portfolio — a relic of a world obsessed with proof over purpose, perfection over process.

    I believe it’s time to rewrite that narrative and reimagine how we measure the worth of work and the true role of creatives. The previous slides highlighted a selection of projects shaped through my creative process — solution-driven works that range from simple concepts to complex outcomes. Grounded in strategy, collaboration, and human insight, each project reflects how ideas evolve into purposeful design and lasting impact. Explore the thinking behind the work — we can always dive deeper when we connect.